Create a highly innovative team

How to build culture while supporting local communities

The Aim



  1. Allocate each team member a weekly budget and let them know how to access this budget (e.g. use their corporate credit card and provide a receipt).
  2. Each team member can spend the money at a local small business of their choice (e.g. a local bookshop, gift store, hairdresser, or cafe, provided it’s a locally-owned operation).
  3. On purchase, encourage each team member to share that they are part of a #bigforsmall campaign with the store employees – this typically generates a lovely, positive conversation.
  4. Afterwards, your team should share a photo plus any relevant personal stories (e.g. a personal connection, why they chose that business, what it allowed them to do, the response of the employee) with the rest of the team on your preferred communication platform.
  5. Collate the photos at the end of the campaign period, tally up the total spend, and celebrate your impact.

Other ways of creating a highly innovative team

Forge an exceptionally innovative team by harnessing collective intelligence through shifting. Elevate success rates with pre-mortems, reclaim time via zombie campaigns, validate ideas through experiments, and uncover lucrative business prospects, fostering a culture of continuous and transformative growth.