Dive into our Blogosphere! Uncover a galaxy of workplace wisdom, productivity power-ups, and innovative insights. Our blog articles are your launchpad to staying informed and inspired in the ever-evolving work landscape.
For the best innovation, get out and experiment
I’ve just realised that everything I thought I ever knew about Market Research, when it comes to testing innovation, was either flawed or is fast becoming redundant. If, like me, you have employed traditional market research approaches (i.e. concept tests, market simulation tests, focus groups, etc) to evaluate and validate…
Zoe Aitken • 22 December 2017