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Innovation Opportunities: Why all of the focus groups in the world will never cut it
I work in the business of light bulb moments. As an Inventiologist at Inventium, I have the privilege of educating professionals about the theories and scientific principles that underlie best-practice innovation. One of my favourite parts of this role is seeing those big, light bulb ‘Aha!’ moments that occur when…
Charlotte Rush • 13 September 2017