Dr Amantha Imber, Head Inventiologist

Dr Amantha Imber is the Head Inventiologist at Inventium and is one of Australia’s leading creativity practitioners. Amantha has a Doctorate in Organisational Psychology, which means that aside from being able to read minds better than most people, she brings a scientific yet highly practical approach to the field of creativity and innovation.

Amantha has that rare talent of taking learnings from science and academia and applying them to practical, real world situations in ways that are simple to understand.

Through Inventium, Amantha has worked with C-Level executives down to university graduates around the world in organisations such as Deloitte, AMP, Clemenger BBDO, Australia Post, Qantas, AustralianSuper, and Diageo.

Amantha is an engaging, highly energetic, and entertaining speaker and trainer, and is an in-demand presenter at events around the world. She also writes a regular column on science-based creativity for Fast Thinking magazine and is author of the upcoming book ‘The 52 rules of Creativity”.

Prior to Inventium, Amantha spent several years working as a Senior Strategist working for Leo Burnett. During her time in advertising, she created and wrote B&T Weekly’s back page column ‘Did You Know’ for three and a half years which looked at the science behind consumer behaviour. She continues to be a regular media commentator on all things consumer, having appeared on Channel Nine’s Today, SBS’s Insight, ABC Radio, and is regularly quoted in mainstream and industry publications, ranging from the Sydney Morning Herald through to Australian Doctor.

Amantha had an international record deal for her debut album ‘Like Samantha without the S’, prays to the God of Kevin Spacey, and used to be freakishly good at table tennis.

Adrian Medhurst - Inventiologist and Lab Rat

Adrian Medhurst is a key lab rat in the Inventium team and currently pursuing an Organisational Psychology Doctorate at Monash University. Bringing the brain and body science of creativity to the masses is one of his ongoing pursuits at Inventium.

Prior to Inventium, Adrian had a variety of posts that have exposed him to Management Consulting, Personnel Recruitment and Selection, Organisational Research, as well as Retail Management, Training and Development.

As well as being a keen researcher (…nerd…), Adrian assists in the development of scientific tools, charismatically delivers at workshops, and facilitates in a friendly and involving fashion.

Earlier in his life he used to spend his days sprinting over sticks for various State and Australian teams (400 metre hurdle champion) where he learnt a great deal about motivation and determination. Adrian’s mum thinks he’s cool, but others would probably call him an energetic and colourful character who has the potential to bust into a jig for no particular reason at all.